Strategic Issues Management
5 days|Delivered on request
Strategic Issues Management looks at this work from the level at which it is resourced and defended. The focus is on crisis communication, brand positioning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with message development, internal communication and interview technique in their own organisation.
What delegates leave able to do
- Take ownership of message development rather than escalating it, measured against established corporate communication practice
- Explain internal communication to someone who does not do the work
- Review interview technique and say plainly whether it is working
- Make a decision about issues management without waiting for a specialist
What the course covers
- Crisis communication
- Brand positioning
- Message development
- Internal communication
- Interview technique
- Issues management
- Media relations
Who should attend
- public relations practitioners
- executives who face media
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
