Communication Measurement in the Public Sector
3 days|Delivered on request
Communication Measurement in the Public Sector takes the discipline and works it through the constraints of this operating context, including communication auditing, message development and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with internal communication, reputation measurement and campaign planning in their own organisation.
What delegates leave able to do
- Improve internal communication within their own organisation, measured against recognised crisis communication protocols
- Review reputation measurement and say plainly whether it is working
- Make a decision about campaign planning without waiting for a specialist
- Explain stakeholder mapping to someone who does not do the work
What the course covers
- Communication auditing
- Message development
- Internal communication
- Reputation measurement
- Campaign planning
- Stakeholder mapping
- Media relations
Who should attend
- corporate affairs managers
- public relations practitioners
- executives who face media
- spokespeople and media contacts
