Media Relations for Small and Medium Enterprises
3 days|Delivered on request
Media Relations for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including media relations, community engagement and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with brand positioning, social media strategy and reputation measurement in their own organisation.
What delegates leave able to do
- Make a decision about brand positioning without waiting for a specialist, measured against stakeholder mapping methodology
- Take ownership of social media strategy rather than escalating it
- Bring reputation measurement into line with current good practice
- Improve interview technique within their own organisation
What the course covers
- Media relations
- Community engagement
- Brand positioning
- Social media strategy
- Reputation measurement
- Interview technique
- Communication auditing
Who should attend
- internal communication specialists
- communications managers
- spokespeople and media contacts
- public relations practitioners
