Community Relations for Small and Medium Enterprises
3 days|Delivered on request
Community Relations for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including brand positioning, spokesperson training and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with community engagement, social media strategy and media relations in their own organisation.
What delegates leave able to do
- Improve community engagement within their own organisation, measured against recognised crisis communication protocols
- Take ownership of social media strategy rather than escalating it
- Make a decision about media relations without waiting for a specialist
- Spot where investor communication is failing before it becomes a finding
What the course covers
- Brand positioning
- Spokesperson training
- Community engagement
- Social media strategy
- Media relations
- Investor communication
- Message development
Who should attend
- marketing managers
- internal communication specialists
- public relations practitioners
- communications managers
