Advanced Community Relations
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, stakeholder mapping and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, investor communication and communication auditing in their own organisation.
What delegates leave able to do
- Spot where community engagement is failing before it becomes a finding, measured against stakeholder mapping methodology
- Review investor communication and say plainly whether it is working
- Improve communication auditing within their own organisation
- Put brand positioning on a footing they can defend to a reviewer
What the course covers
- Spokesperson training
- Stakeholder mapping
- Community engagement
- Investor communication
- Communication auditing
- Brand positioning
- Speech writing
Who should attend
- spokespeople and media contacts
- executives who face media
- communications managers
- marketing managers
- internal communication specialists
