Internal Communication in the Public Sector
3 days|Delivered on request
Internal Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including reputation measurement, media relations and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with community engagement, interview technique and investor communication in their own organisation.
What delegates leave able to do
- Review community engagement and say plainly whether it is working, measured against recognised crisis communication protocols
- Explain interview technique to someone who does not do the work
- Take ownership of investor communication rather than escalating it
- Bring internal communication into line with current good practice
What the course covers
- Reputation measurement
- Media relations
- Community engagement
- Interview technique
- Investor communication
- Internal communication
- Campaign planning
Who should attend
- communications managers
- public relations practitioners
- marketing managers
- spokespeople and media contacts
