Crisis Communication: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through interview technique and reputation measurement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with content planning, campaign planning and internal communication in their own organisation.
What delegates leave able to do
- Put content planning on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Review campaign planning and say plainly whether it is working
- Spot where internal communication is failing before it becomes a finding
- Make a decision about communication auditing without waiting for a specialist
What the course covers
- Interview technique
- Reputation measurement
- Content planning
- Campaign planning
- Internal communication
- Communication auditing
- Brand positioning
Who should attend
- public relations practitioners
- stakeholder relations officers
- internal communication specialists
