Artificial Intelligence in Corporate Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through press release writing and communication auditing as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, speech writing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Bring brand positioning into line with current good practice, measured against established corporate communication practice
- Make a decision about speech writing without waiting for a specialist
- Improve stakeholder mapping within their own organisation
- Spot where crisis communication is failing before it becomes a finding
What the course covers
- Press release writing
- Communication auditing
- Brand positioning
- Speech writing
- Stakeholder mapping
- Crisis communication
- Investor communication
Who should attend
- stakeholder relations officers
- internal communication specialists
- marketing managers
- spokespeople and media contacts
