Stakeholder Engagement for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers press release writing and communication auditing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, stakeholder mapping and crisis communication in their own organisation.
What delegates leave able to do
- Take ownership of internal communication rather than escalating it, measured against recognised crisis communication protocols
- Put stakeholder mapping on a footing they can defend to a reviewer
- Make a decision about crisis communication without waiting for a specialist
- Bring message development into line with current good practice
What the course covers
- Press release writing
- Communication auditing
- Internal communication
- Stakeholder mapping
- Crisis communication
- Message development
- Media relations
Who should attend
- communications managers
- corporate affairs managers
- marketing managers
- public relations practitioners
- internal communication specialists
