Fundamentals of Internal Communication
2 days|Delivered on request
Fundamentals of Internal Communication is built for delegates who need to be useful in this area quickly. It starts at first principles and works through brand positioning and interview technique without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with communication auditing, crisis communication and content planning in their own organisation.
What delegates leave able to do
- Take ownership of communication auditing rather than escalating it, measured against recognised crisis communication protocols
- Put crisis communication on a footing they can defend to a reviewer
- Make a decision about content planning without waiting for a specialist
- Explain spokesperson training to someone who does not do the work
What the course covers
- Brand positioning
- Interview technique
- Communication auditing
- Crisis communication
- Content planning
- Spokesperson training
- Investor communication
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
- communications managers
