Leading Communication Measurement Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers message development and investor communication from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with brand positioning, reputation measurement and campaign planning in their own organisation.
What delegates leave able to do
- Improve brand positioning within their own organisation, measured against stakeholder mapping methodology
- Take ownership of reputation measurement rather than escalating it
- Make a decision about campaign planning without waiting for a specialist
- Explain interview technique to someone who does not do the work
What the course covers
- Message development
- Investor communication
- Brand positioning
- Reputation measurement
- Campaign planning
- Interview technique
- Spokesperson training
Who should attend
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
- executives who face media
- public relations practitioners
