Issues Management Reporting and Analytics
3 days|Delivered on request
Issues Management Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through press release writing and reputation measurement and the reporting built on top of them. The reporting layer matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with internal communication, brand positioning and stakeholder mapping in their own organisation.
What delegates leave able to do
- Make a decision about internal communication without waiting for a specialist, measured against recognised crisis communication protocols
- Spot where brand positioning is failing before it becomes a finding
- Review stakeholder mapping and say plainly whether it is working
- Bring issues management into line with current good practice
What the course covers
- Press release writing
- Reputation measurement
- Internal communication
- Brand positioning
- Stakeholder mapping
- Issues management
- Communication auditing
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
- executives who face media
