Artificial Intelligence in Campaign Planning
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through press release writing and social media strategy as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with spokesperson training, stakeholder mapping and media relations in their own organisation.
What delegates leave able to do
- Take ownership of spokesperson training rather than escalating it, measured against stakeholder mapping methodology
- Spot where stakeholder mapping is failing before it becomes a finding
- Make a decision about media relations without waiting for a specialist
- Bring speech writing into line with current good practice
What the course covers
- Press release writing
- Social media strategy
- Spokesperson training
- Stakeholder mapping
- Media relations
- Speech writing
- Brand positioning
Who should attend
- spokespeople and media contacts
- public relations practitioners
- executives who face media
- internal communication specialists
