Artificial Intelligence in Press Office Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through spokesperson training and message development as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, social media strategy and reputation measurement in their own organisation.
What delegates leave able to do
- Explain stakeholder mapping to someone who does not do the work, measured against stakeholder mapping methodology
- Take ownership of social media strategy rather than escalating it
- Improve reputation measurement within their own organisation
- Make a decision about internal communication without waiting for a specialist
What the course covers
- Spokesperson training
- Message development
- Stakeholder mapping
- Social media strategy
- Reputation measurement
- Internal communication
- Issues management
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- internal communication specialists
- corporate affairs managers
