Media Relations Reporting and Analytics
3 days|Delivered on request
Media Relations Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through spokesperson training and internal communication and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with interview technique, social media strategy and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where interview technique is failing before it becomes a finding, measured against stakeholder mapping methodology
- Take ownership of social media strategy rather than escalating it
- Make a decision about stakeholder mapping without waiting for a specialist
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Spokesperson training
- Internal communication
- Interview technique
- Social media strategy
- Stakeholder mapping
- Issues management
- Media relations
Who should attend
- executives who face media
- stakeholder relations officers
- internal communication specialists
- corporate affairs managers
