Report Writing for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers internal communication and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with message development, stakeholder mapping and investor communication in their own organisation.
What delegates leave able to do
- Review message development and say plainly whether it is working, measured against recognised crisis communication protocols
- Spot where stakeholder mapping is failing before it becomes a finding
- Explain investor communication to someone who does not do the work
- Put campaign planning on a footing they can defend to a reviewer
What the course covers
- Internal communication
- Social media strategy
- Message development
- Stakeholder mapping
- Investor communication
- Campaign planning
- Brand positioning
Who should attend
- spokespeople and media contacts
- marketing managers
- executives who face media
- communications managers
- corporate affairs managers
