Reputation Management Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into reputation measurement, press release writing and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with message development, investor communication and crisis communication in their own organisation.
What delegates leave able to do
- Take ownership of message development rather than escalating it, measured against recognised crisis communication protocols
- Improve investor communication within their own organisation
- Make a decision about crisis communication without waiting for a specialist
- Review issues management and say plainly whether it is working
What the course covers
- Reputation measurement
- Press release writing
- Message development
- Investor communication
- Crisis communication
- Issues management
- Interview technique
Who should attend
- corporate affairs managers
- executives who face media
- public relations practitioners
- spokespeople and media contacts
- marketing managers
