Artificial Intelligence in Social Media Strategy
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through crisis communication and interview technique as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with investor communication, stakeholder mapping and speech writing in their own organisation.
What delegates leave able to do
- Spot where investor communication is failing before it becomes a finding, measured against recognised crisis communication protocols
- Explain stakeholder mapping to someone who does not do the work
- Take ownership of speech writing rather than escalating it
- Bring reputation measurement into line with current good practice
What the course covers
- Crisis communication
- Interview technique
- Investor communication
- Stakeholder mapping
- Speech writing
- Reputation measurement
- Internal communication
Who should attend
- stakeholder relations officers
- marketing managers
- spokespeople and media contacts
- communications managers
