Artificial Intelligence in Speech Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through campaign planning and crisis communication as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, internal communication and investor communication in their own organisation.
What delegates leave able to do
- Spot where community engagement is failing before it becomes a finding, measured against stakeholder mapping methodology
- Improve internal communication within their own organisation
- Put investor communication on a footing they can defend to a reviewer
- Bring reputation measurement into line with current good practice
What the course covers
- Campaign planning
- Crisis communication
- Community engagement
- Internal communication
- Investor communication
- Reputation measurement
- Interview technique
Who should attend
- spokespeople and media contacts
- executives who face media
- corporate affairs managers
- internal communication specialists
