Digital Transformation in Report Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through crisis communication and interview technique as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with internal communication, social media strategy and community engagement in their own organisation.
What delegates leave able to do
- Spot where internal communication is failing before it becomes a finding, measured against stakeholder mapping methodology
- Put social media strategy on a footing they can defend to a reviewer
- Review community engagement and say plainly whether it is working
- Make a decision about content planning without waiting for a specialist
What the course covers
- Crisis communication
- Interview technique
- Internal communication
- Social media strategy
- Community engagement
- Content planning
- Reputation measurement
Who should attend
- communications managers
- executives who face media
- marketing managers
- internal communication specialists
