Report Writing for Small and Medium Enterprises
3 days|Delivered on request
Report Writing for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including investor communication, internal communication and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with stakeholder mapping, media relations and reputation measurement in their own organisation.
What delegates leave able to do
- Make a decision about stakeholder mapping without waiting for a specialist, measured against recognised crisis communication protocols
- Put media relations on a footing they can defend to a reviewer
- Bring reputation measurement into line with current good practice
- Take ownership of campaign planning rather than escalating it
What the course covers
- Investor communication
- Internal communication
- Stakeholder mapping
- Media relations
- Reputation measurement
- Campaign planning
- Community engagement
Who should attend
- corporate affairs managers
- executives who face media
- communications managers
- internal communication specialists
