Brand Communication Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether stakeholder mapping and communication auditing are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with investor communication, campaign planning and media relations in their own organisation.
What delegates leave able to do
- Make a decision about investor communication without waiting for a specialist, measured against recognised crisis communication protocols
- Put campaign planning on a footing they can defend to a reviewer
- Improve media relations within their own organisation
- Take ownership of message development rather than escalating it
What the course covers
- Stakeholder mapping
- Communication auditing
- Investor communication
- Campaign planning
- Media relations
- Message development
- Brand positioning
Who should attend
- corporate affairs managers
- stakeholder relations officers
- communications managers
- executives who face media
- spokespeople and media contacts
