Fundamentals of Press Office Management
2 days|Delivered on request
Fundamentals of Press Office Management is built for delegates who need to be useful in this area quickly. It starts at first principles and works through investor communication and interview technique without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with stakeholder mapping, message development and campaign planning in their own organisation.
What delegates leave able to do
- Spot where stakeholder mapping is failing before it becomes a finding, measured against recognised crisis communication protocols
- Improve message development within their own organisation
- Explain campaign planning to someone who does not do the work
- Bring brand positioning into line with current good practice
What the course covers
- Investor communication
- Interview technique
- Stakeholder mapping
- Message development
- Campaign planning
- Brand positioning
- Communication auditing
Who should attend
- executives who face media
- public relations practitioners
- marketing managers
- stakeholder relations officers
