Campaign Planning Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether reputation measurement and message development are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with brand positioning, issues management and content planning in their own organisation.
What delegates leave able to do
- Improve brand positioning within their own organisation, measured against stakeholder mapping methodology
- Put issues management on a footing they can defend to a reviewer
- Make a decision about content planning without waiting for a specialist
- Explain community engagement to someone who does not do the work
What the course covers
- Reputation measurement
- Message development
- Brand positioning
- Issues management
- Content planning
- Community engagement
- Press release writing
Who should attend
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- executives who face media
- internal communication specialists
