Business Writing for Small and Medium Enterprises
3 days|Delivered on request
Business Writing for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including community engagement, reputation measurement and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, press release writing and internal communication in their own organisation.
What delegates leave able to do
- Make a decision about media relations without waiting for a specialist, measured against stakeholder mapping methodology
- Put press release writing on a footing they can defend to a reviewer
- Bring internal communication into line with current good practice
- Review social media strategy and say plainly whether it is working
What the course covers
- Community engagement
- Reputation measurement
- Media relations
- Press release writing
- Internal communication
- Social media strategy
- Issues management
Running soon, if you need a date
This programme runs on request. These are scheduled now and open for registration.
Who should attend
- spokespeople and media contacts
- executives who face media
- corporate affairs managers
- communications managers
