Business Writing for Small and Medium Enterprises
3 days|Delivered on request
Business Writing for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including content planning, press release writing and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, community engagement and interview technique in their own organisation.
What delegates leave able to do
- Put crisis communication on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Bring community engagement into line with current good practice
- Spot where interview technique is failing before it becomes a finding
- Make a decision about issues management without waiting for a specialist
What the course covers
- Content planning
- Press release writing
- Crisis communication
- Community engagement
- Interview technique
- Issues management
- Speech writing
Who should attend
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
- spokespeople and media contacts
