Campaign Planning for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers media relations and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, spokesperson training and campaign planning in their own organisation.
What delegates leave able to do
- Review internal communication and say plainly whether it is working, measured against recognised crisis communication protocols
- Explain spokesperson training to someone who does not do the work
- Improve campaign planning within their own organisation
- Bring message development into line with current good practice
What the course covers
- Media relations
- Social media strategy
- Internal communication
- Spokesperson training
- Campaign planning
- Message development
- Brand positioning
Who should attend
- public relations practitioners
- stakeholder relations officers
- internal communication specialists
- communications managers
- marketing managers
