Campaign Planning: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through spokesperson training and social media strategy on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with brand positioning, crisis communication and communication auditing in their own organisation.
What delegates leave able to do
- Put brand positioning on a footing they can defend to a reviewer, measured against established corporate communication practice
- Bring crisis communication into line with current good practice
- Make a decision about communication auditing without waiting for a specialist
- Take ownership of reputation measurement rather than escalating it
What the course covers
- Spokesperson training
- Social media strategy
- Brand positioning
- Crisis communication
- Communication auditing
- Reputation measurement
- Community engagement
Who should attend
- executives who face media
- corporate affairs managers
- marketing managers
