Strategic Presentation Skills
5 days|Delivered on request
Strategic Presentation Skills looks at this work from the level at which it is resourced and defended. The focus is on communication auditing, brand positioning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with social media strategy, speech writing and campaign planning in their own organisation.
What delegates leave able to do
- Spot where social media strategy is failing before it becomes a finding, measured against established corporate communication practice
- Explain speech writing to someone who does not do the work
- Bring campaign planning into line with current good practice
- Put reputation measurement on a footing they can defend to a reviewer
What the course covers
- Communication auditing
- Brand positioning
- Social media strategy
- Speech writing
- Campaign planning
- Reputation measurement
- Spokesperson training
Who should attend
- stakeholder relations officers
- communications managers
- public relations practitioners
- marketing managers
- internal communication specialists
