Managing Community Relations
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and reputation measurement from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with message development, media relations and investor communication in their own organisation.
What delegates leave able to do
- Make a decision about message development without waiting for a specialist, measured against recognised crisis communication protocols
- Explain media relations to someone who does not do the work
- Take ownership of investor communication rather than escalating it
- Spot where content planning is failing before it becomes a finding
What the course covers
- Community engagement
- Reputation measurement
- Message development
- Media relations
- Investor communication
- Content planning
- Interview technique
Who should attend
- executives who face media
- stakeholder relations officers
- marketing managers
- communications managers
- corporate affairs managers
