Fundamentals of Crisis Communication
2 days|Delivered on request
Fundamentals of Crisis Communication is built for delegates who need to be useful in this area quickly. It starts at first principles and works through issues management and community engagement without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with social media strategy, speech writing and campaign planning in their own organisation.
What delegates leave able to do
- Improve social media strategy within their own organisation, measured against stakeholder mapping methodology
- Spot where speech writing is failing before it becomes a finding
- Review campaign planning and say plainly whether it is working
- Explain content planning to someone who does not do the work
What the course covers
- Issues management
- Community engagement
- Social media strategy
- Speech writing
- Campaign planning
- Content planning
- Internal communication
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- executives who face media
- marketing managers
