Managing Brand Communication
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers reputation measurement and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with media relations, brand positioning and crisis communication in their own organisation.
What delegates leave able to do
- Review media relations and say plainly whether it is working, measured against stakeholder mapping methodology
- Put brand positioning on a footing they can defend to a reviewer
- Explain crisis communication to someone who does not do the work
- Bring community engagement into line with current good practice
What the course covers
- Reputation measurement
- Speech writing
- Media relations
- Brand positioning
- Crisis communication
- Community engagement
- Communication auditing
Who should attend
- executives who face media
- spokespeople and media contacts
- stakeholder relations officers
- communications managers
- marketing managers
