Event Communication: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through investor communication and community engagement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with speech writing, internal communication and social media strategy in their own organisation.
What delegates leave able to do
- Bring speech writing into line with current good practice, measured against stakeholder mapping methodology
- Spot where internal communication is failing before it becomes a finding
- Make a decision about social media strategy without waiting for a specialist
- Improve message development within their own organisation
What the course covers
- Investor communication
- Community engagement
- Speech writing
- Internal communication
- Social media strategy
- Message development
- Brand positioning
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
