Digital Transformation in Investor Relations
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through communication auditing and stakeholder mapping as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with brand positioning, press release writing and message development in their own organisation.
What delegates leave able to do
- Put brand positioning on a footing they can defend to a reviewer, measured against established corporate communication practice
- Spot where press release writing is failing before it becomes a finding
- Bring message development into line with current good practice
- Improve speech writing within their own organisation
What the course covers
- Communication auditing
- Stakeholder mapping
- Brand positioning
- Press release writing
- Message development
- Speech writing
- Media relations
Who should attend
- public relations practitioners
- corporate affairs managers
- communications managers
- marketing managers
