Leading Community Relations Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and communication auditing from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with issues management, stakeholder mapping and media relations in their own organisation.
What delegates leave able to do
- Explain issues management to someone who does not do the work, measured against established corporate communication practice
- Make a decision about stakeholder mapping without waiting for a specialist
- Put media relations on a footing they can defend to a reviewer
- Bring message development into line with current good practice
What the course covers
- Community engagement
- Communication auditing
- Issues management
- Stakeholder mapping
- Media relations
- Message development
- Press release writing
Who should attend
- public relations practitioners
- corporate affairs managers
- communications managers
- internal communication specialists
- executives who face media
