Content Strategy Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether reputation measurement and brand positioning are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with content planning, spokesperson training and investor communication in their own organisation.
What delegates leave able to do
- Make a decision about content planning without waiting for a specialist, measured against recognised crisis communication protocols
- Take ownership of spokesperson training rather than escalating it
- Improve investor communication within their own organisation
- Review stakeholder mapping and say plainly whether it is working
What the course covers
- Reputation measurement
- Brand positioning
- Content planning
- Spokesperson training
- Investor communication
- Stakeholder mapping
- Media relations
Who should attend
- executives who face media
- public relations practitioners
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
