Digital Transformation in Content Strategy
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through investor communication and speech writing as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with crisis communication, internal communication and media relations in their own organisation.
What delegates leave able to do
- Take ownership of crisis communication rather than escalating it, measured against established corporate communication practice
- Spot where internal communication is failing before it becomes a finding
- Make a decision about media relations without waiting for a specialist
- Put content planning on a footing they can defend to a reviewer
What the course covers
- Investor communication
- Speech writing
- Crisis communication
- Internal communication
- Media relations
- Content planning
- Issues management
Who should attend
- executives who face media
- public relations practitioners
- marketing managers
- spokespeople and media contacts
