Practical Issues Management
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through message development and media relations on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with reputation measurement, issues management and communication auditing in their own organisation.
What delegates leave able to do
- Put reputation measurement on a footing they can defend to a reviewer, measured against established corporate communication practice
- Explain issues management to someone who does not do the work
- Bring communication auditing into line with current good practice
- Spot where press release writing is failing before it becomes a finding
What the course covers
- Message development
- Media relations
- Reputation measurement
- Issues management
- Communication auditing
- Press release writing
- Investor communication
Who should attend
- executives who face media
- stakeholder relations officers
- internal communication specialists
