Speech Writing Reporting and Analytics
3 days|Delivered on request
Speech Writing Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through press release writing and campaign planning and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with interview technique, crisis communication and content planning in their own organisation.
What delegates leave able to do
- Review interview technique and say plainly whether it is working, measured against stakeholder mapping methodology
- Improve crisis communication within their own organisation
- Bring content planning into line with current good practice
- Spot where stakeholder mapping is failing before it becomes a finding
What the course covers
- Press release writing
- Campaign planning
- Interview technique
- Crisis communication
- Content planning
- Stakeholder mapping
- Media relations
Who should attend
- spokespeople and media contacts
- public relations practitioners
- stakeholder relations officers
- executives who face media
