Corporate Communication Reporting and Analytics
3 days|Delivered on request
Corporate Communication Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through media relations and investor communication and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, brand positioning and speech writing in their own organisation.
What delegates leave able to do
- Spot where community engagement is failing before it becomes a finding, measured against stakeholder mapping methodology
- Improve brand positioning within their own organisation
- Bring speech writing into line with current good practice
- Make a decision about internal communication without waiting for a specialist
What the course covers
- Media relations
- Investor communication
- Community engagement
- Brand positioning
- Speech writing
- Internal communication
- Stakeholder mapping
Who should attend
- corporate affairs managers
- communications managers
- internal communication specialists
- marketing managers
