Corporate Communication for Small and Medium Enterprises
3 days|Delivered on request
Corporate Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including investor communication, reputation measurement and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with content planning, message development and campaign planning in their own organisation.
What delegates leave able to do
- Put content planning on a footing they can defend to a reviewer, measured against established corporate communication practice
- Spot where message development is failing before it becomes a finding
- Bring campaign planning into line with current good practice
- Improve spokesperson training within their own organisation
What the course covers
- Investor communication
- Reputation measurement
- Content planning
- Message development
- Campaign planning
- Spokesperson training
- Crisis communication
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
- communications managers
