Investor Relations Reporting and Analytics
3 days|Delivered on request
Investor Relations Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through campaign planning and crisis communication and the reporting built on top of them. The reporting layer matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with reputation measurement, content planning and stakeholder mapping in their own organisation.
What delegates leave able to do
- Take ownership of reputation measurement rather than escalating it, measured against recognised crisis communication protocols
- Explain content planning to someone who does not do the work
- Put stakeholder mapping on a footing they can defend to a reviewer
- Improve message development within their own organisation
What the course covers
- Campaign planning
- Crisis communication
- Reputation measurement
- Content planning
- Stakeholder mapping
- Message development
- Investor communication
Who should attend
- spokespeople and media contacts
- marketing managers
- communications managers
- internal communication specialists
