Practical Media Relations
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through interview technique and reputation measurement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with investor communication, speech writing and message development in their own organisation.
What delegates leave able to do
- Bring investor communication into line with current good practice, measured against established corporate communication practice
- Take ownership of speech writing rather than escalating it
- Improve message development within their own organisation
- Make a decision about communication auditing without waiting for a specialist
What the course covers
- Interview technique
- Reputation measurement
- Investor communication
- Speech writing
- Message development
- Communication auditing
- Issues management
Who should attend
- communications managers
- internal communication specialists
- corporate affairs managers
