Digital Transformation in Media Relations
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through investor communication and community engagement as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with reputation measurement, content planning and message development in their own organisation.
What delegates leave able to do
- Explain reputation measurement to someone who does not do the work, measured against recognised crisis communication protocols
- Make a decision about content planning without waiting for a specialist
- Review message development and say plainly whether it is working
- Take ownership of stakeholder mapping rather than escalating it
What the course covers
- Investor communication
- Community engagement
- Reputation measurement
- Content planning
- Message development
- Stakeholder mapping
- Internal communication
Who should attend
- internal communication specialists
- corporate affairs managers
- marketing managers
- public relations practitioners
