Event Communication Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into investor communication, message development and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with speech writing, press release writing and brand positioning in their own organisation.
What delegates leave able to do
- Make a decision about speech writing without waiting for a specialist, measured against recognised crisis communication protocols
- Explain press release writing to someone who does not do the work
- Review brand positioning and say plainly whether it is working
- Improve internal communication within their own organisation
What the course covers
- Investor communication
- Message development
- Speech writing
- Press release writing
- Brand positioning
- Internal communication
- Issues management
Who should attend
- communications managers
- stakeholder relations officers
- internal communication specialists
- executives who face media
- marketing managers
