Leading Internal Communication Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and investor communication from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, reputation measurement and message development in their own organisation.
What delegates leave able to do
- Take ownership of press release writing rather than escalating it, measured against stakeholder mapping methodology
- Bring reputation measurement into line with current good practice
- Put message development on a footing they can defend to a reviewer
- Spot where speech writing is failing before it becomes a finding
What the course covers
- Brand positioning
- Investor communication
- Press release writing
- Reputation measurement
- Message development
- Speech writing
- Communication auditing
Who should attend
- executives who face media
- spokespeople and media contacts
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
