Speech Writing: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through message development and investor communication on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with issues management, internal communication and social media strategy in their own organisation.
What delegates leave able to do
- Bring issues management into line with current good practice, measured against stakeholder mapping methodology
- Explain internal communication to someone who does not do the work
- Put social media strategy on a footing they can defend to a reviewer
- Spot where crisis communication is failing before it becomes a finding
What the course covers
- Message development
- Investor communication
- Issues management
- Internal communication
- Social media strategy
- Crisis communication
- Community engagement
Who should attend
- communications managers
- internal communication specialists
- spokespeople and media contacts
