Public Affairs Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into message development, community engagement and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with content planning, communication auditing and issues management in their own organisation.
What delegates leave able to do
- Review content planning and say plainly whether it is working, measured against established corporate communication practice
- Spot where communication auditing is failing before it becomes a finding
- Take ownership of issues management rather than escalating it
- Make a decision about crisis communication without waiting for a specialist
What the course covers
- Message development
- Community engagement
- Content planning
- Communication auditing
- Issues management
- Crisis communication
- Internal communication
Who should attend
- stakeholder relations officers
- communications managers
- corporate affairs managers
- internal communication specialists
- public relations practitioners
