Fundamentals of Community Relations
2 days|Delivered on request
Fundamentals of Community Relations is built for delegates who need to be useful in this area quickly. It starts at first principles and works through communication auditing and interview technique without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, stakeholder mapping and speech writing in their own organisation.
What delegates leave able to do
- Put brand positioning on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Bring speech writing into line with current good practice
- Explain content planning to someone who does not do the work
What the course covers
- Communication auditing
- Interview technique
- Brand positioning
- Stakeholder mapping
- Speech writing
- Content planning
- Campaign planning
Who should attend
- stakeholder relations officers
- marketing managers
- communications managers
- spokespeople and media contacts
