Leading Media Relations Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers campaign planning and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with stakeholder mapping, issues management and brand positioning in their own organisation.
What delegates leave able to do
- Spot where stakeholder mapping is failing before it becomes a finding, measured against established corporate communication practice
- Bring issues management into line with current good practice
- Put brand positioning on a footing they can defend to a reviewer
- Improve internal communication within their own organisation
What the course covers
- Campaign planning
- Speech writing
- Stakeholder mapping
- Issues management
- Brand positioning
- Internal communication
- Content planning
Who should attend
- spokespeople and media contacts
- communications managers
- public relations practitioners
- corporate affairs managers
- marketing managers
