Investor Relations in the Public Sector
3 days|Delivered on request
Investor Relations in the Public Sector takes the discipline and works it through the constraints of this operating context, including communication auditing, press release writing and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with campaign planning, issues management and brand positioning in their own organisation.
What delegates leave able to do
- Review campaign planning and say plainly whether it is working, measured against recognised crisis communication protocols
- Explain issues management to someone who does not do the work
- Improve brand positioning within their own organisation
- Make a decision about content planning without waiting for a specialist
What the course covers
- Communication auditing
- Press release writing
- Campaign planning
- Issues management
- Brand positioning
- Content planning
- Crisis communication
Who should attend
- communications managers
- public relations practitioners
- spokespeople and media contacts
- internal communication specialists
